In the last five years, Australians’ perception of banks has changed. For many, dealing with banks has become a challenging and sometimes confusing process. As banks become more hands-off with their customers, more people are turning to brokers for help with their finance needs. This trend leaves room for brokers to step in and provide support when customers need it most. They can offer an easier, more straightforward process for those clients, such as the self-employed, who don’t fit the traditional banks’ model of an ideal customer. This growing market share of brokers not only creates greater efficiency but also allows them to be more competitive. Here are three key reasons why second-tier lenders are growing in popularity with borrowers in Australia. Personal borrowers
